Frank LüKen

Trying to stay strong and healthy shouldn’t require a second job — but that’s what going to the gym feels like for most people. Between school drop-offs, double shifts, and trying to have some kind of social life, strength training always ends up slipping through the cracks. And we pay for it: weaker bones, lost muscle, creeping guilt — and another wasted gym membership. 

The problem isn’t that we don’t want to work out. It’s that strength training still assumes we have uninterrupted chunks of time and the energy to spare — Fitting in workouts isn’t easy when life’s already full.

So we've made it straightforward. Our Weighted Crop adds wearable resistance to your day — no gym, no equipment, nothing added to the schedule, just legit, muscle-building activity. If life won’t make room for the gym, we’ll bring the gym to your life.

The simplest way to burn calories, tone, rebuild bone density, build strength, improve posture and increase cardiovascular health without requiring more of your time and adding a trip to the gym into an already busy calendar. 

This isn't the bulky men's SWAT style weighted vest, this is a redesign of our favourite athleisure, a completely new way of wearing a sports bra. 

Turn chores into muscle building, shopping into calorie burning and walking the dog into longevity. It’s the workout that fits your life.

WEAR YOUR STRENGTH